- It drives profitability
- It sets you apart in an overflowing cup of competitors
- It guides your customers towards the next step
- It connects you with humans
- It speaks to consumer pain points and desires
- It promises to solve a problem
- It meets consumers in where they are at in their journey (not yours)
- It levels you up against the big players
- It sells!
No doubt about it, copywriting is sales in disguise. If you’re not selling it’s because your copy needs a glow up.
Love it or loathe it, just don’t ignore it.