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Copywriting

Copywriting Secrets that No One is Talking About
March 23, 2021

Copywriting Secrets that No One is Talking About

If you're a small business owner, you've probably worked out by now that copywriting can take up huge amounts of your time and energy. In fact, it's a major part of...
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Why Copy Matters for Your Brand
February 26, 2021

Why Copy Matters for Your Brand

Why copy matters for your brand. (correction: well-written copy!) It drives profitability It sets you apart in an overflowing cup of competitors  It guides your customers towards the next step ...
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How to Write Clever Copy for Your Brand
February 2, 2021

How to Write Clever Copy for Your Brand

There are many tricks to writing clever copy for your brand, so I've come up with the CLEVER rule, so you can be sure to tick all the boxes - wherever your...
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The 4 Essential Pillars of Your Brand Story
October 19, 2020

The 4 Essential Pillars of Your Brand Story

Dear creative business owners,You are now a storyteller. “HOW do I tell my story?!” I hear you ask. “Where do I even start?” Use these kickstarters, grab a blank screen...
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