My Story

Through a childhood steeped in love, poetry, and tragedy, I am able to tap into a tremendous empathy that allows me to speak to all walks of life with the written word.

Having worked in the fashion industry as a designer since 2002, I always had one leg deep in digital marketing, focusing on copywriting.

I finally made the switch to full-time writing whilst working at Grace Loves Lace. That's when my affair with words became a relationship.

Knowing that people wanted more than just promises, I saw a gap. Experts, celebrities, entrepreneurs, and founders everywhere had something to say. They just didn't know how to say it. And they needed to reach more people with heartfelt words and stories that sell.

That's when my affair with words became a full-blown marriage

The Written Word Co was born.

I am honoured to write on behalf of these visionaries...

Grace Loves Lace

Eye of Horus

Carolina Lifestyle Label

LH Agenda (Leaders in Heels)

Alakai

Mindful & Co Kids

Mother Nature's Daughter

Wholehearted Social

Little Harper Lee

Ocean Tales

Mammae

Dr Ali MAMA RESET

Clover Lane Vintage

Little Harper Lee

Robyn Carter CFO

Glass and Brush Painting Parties

Small Business Association of Australia

Socially Squared

European Catering

Fine Cultures

Anna Rose's Self Love School

Lost Sols

BOOKPLATE

Pollen Cafe

Navig8Biz

…plus so many more who I ghostwrite for.

I can slice my childhood right down the middle; one part fairy tale, one part tragedy.

It was at this middle point when I began to write.

When I lost my brother, I could never verbally articulate how I was feeling, but somehow my pen always knew what to do. Nine-year-old kids generally don’t like to discuss sadness and I don’t blame them; usually and thankfully they haven’t yet been acquainted.

So, I found solace on paper.

The first poem I ever wrote won a state prize which, even then, I considered a sympathy vote.

Now I recognise that I was able to pen something that most kids, and maybe adults, aren’t able to: Grief with light.

Years later, I studied Creative Writing and Children’s Book Writing.

You can read my first children's book here!

The Written Word Co embodies a lifetime of poetry plus 12 years in digital marketing with BIG companies.

It was there that I learnt to write in a way that builds cult audiences, creates loyalty, AND gets sales.

With qualifications in creative writing, sustainable fashion, and fashion design, I am a proud Oxfam supporter for the betterment of women in the fast fashion system, advocating for sustainable and ethical change in the apparel industry.

Words are the SECRET SUPERPOWER behind every successful business.

My mission is to take your business to the next level with words so you can stress less, sell more, and live more.

If you can communicate who you are and what you stand for, in a way that sells your wares on a grand scale, then your business is so much more than a business; it’s a profitable enterprise that adds value to people’s lives...

...because your success, and the success of others, really does begin with The Written Word.

Do you need...

✔️Brand Key Messages

✔️E-newsletters

✔️Social Captions

✔️Launch Copy

✔️Brand Voice and Pillars

✔️Ad Copy

✔️Marketing Strategy

✔️Email Nurture Series

✔️Sales Pages and Funnels

✔️Website Copy

✔️Ghostwriting

✔️Product Descriptions

✔️LinkedIn Profile

✔️Media Releases

✔️Product Copy

✔️Packaging Copy